Trusted by:
The growth is already in your accounts.
Existing customers with more you could help them achieve. Prospective customers you have yet to reach. Your sellers need time to understand what matters to them—and a clear way to act on it.
Research gets rushed.
Customer priorities go unexplored.
Relationships go cold.
Sellers stay close to the people they already know.
Hunting gets squeezed.
Today’s deals crowd out tomorrow’s opportunities.
AI alone isn’t a sales strategy.
AI can help sellers build customer intelligence. Turning that intelligence into a valuable conversation still takes judgement and a clear approach.
0.2%
AI OUTREACH RESPONSE RATE
AI Slop Kills Trust
The buyer's brain is a prediction engine. One generic AI message lowers trust in everything else that seller sends. The damage outlasts the message.
Bounti, 2025
50%
SELLERS OVERWHELMED BY TECH
Tool Overwhelm Is Real
Nearly half of sellers say their AI stack is hurting their ability to hit quota. The tools were meant to help. Now they get in the way.
65%
TASKS AI AGENTS FAIL
Autonomous Agents Hit a Ceiling
Salesforce tested nine leading AI models on realistic, multi-step sales tasks. They failed nearly two thirds of the time. The relationship still needs a human.
Turn customer intelligence into more valuable conversations.
eqai8 is a live sales enablement programme that combines deep customer intelligence with EQ-led selling steps: understanding what matters to people, building trust and deciding how to act.
eqai8 runs in the AI you already have.
Your sellers bring the customer context. The eqai8 prompts guide their chosen AI through the method, while sellers apply their judgement and take the next steps with customers.
Is it another app?
No. Your sellers apply the eqai8 method in the AI they already use, such as Copilot or ChatGPT. Its prompts guide the AI through the method, while sellers bring customer context and judgement. There’s nothing to build or install.
Isn’t this just clever prompt writing?
The prompts carry the method. eqai8 combines customer intelligence with EQ-led selling steps: understanding what matters to people, building trust and deciding how to act. Live enablement helps sellers apply those steps to real customers.
How do sellers get started?
They bring a real customer account to a live virtual or in-person session with Ben and put the method to work in their chosen AI.
What is Mission Control?
Your dedicated client resource centre, with the eqai8 methodology, prompts, resources and support. Your chosen AI remains where sellers do the work.
Your sellers can use eqai8 with any of these AI tools.
Running Cowork? Excellent. Put it to work for your sellers with the eqai8 Cowork module.
Bring an account. Put eqai8 to work.
Your sellers learn by applying eqai8 to a customer they want to grow or win, with Ben guiding the work live—virtually or in person.
Real accounts.
An existing customer to grow, or a prospective customer to win.
Guided application.
Ben works alongside your sellers as they apply the method during the session.
Keep putting it to work.
After the session, Mission Control keeps the methodology, resources and support available as sellers continue working on their customers.
Ben explains the eqai8 approach.
Watch Ben explain how eqai8 brings customer understanding, human judgement and your existing AI together to help sellers create more customer value.
What people say about working with Ben
Improve everyone by 5%. That's what Ben did for my team in under 9 months.
Gini
Cognitive strategist | Bringing science into corporate decision systems
Where could your team create more customer value?
Bring a customer opportunity or a team challenge. We’ll explore where eqai8 could help and whether the programme fits your team.
View available times and book your 30-minute conversation.
Meet Ben Drakes.
Ben brings twenty years in enterprise sales and more than $2 billion in B2B partnerships. He helps your sellers put eqai8 to work on the customers they want to grow or win.
More about Ben