About Ben Drakes

Ten at Computacenter, where I finished as their number one seller. Then a decade in outsourcing across Capita and Serco. Somewhere in there I closed more than $2 billion of B2B partnerships across technology, outsourcing, utilities and the public sector.

None of it was theory. I was in the room, in the account, chasing the same stakeholders your sellers are chasing now.

What I do now

For the last seven years I have run Ben Drakes University, delivering sales enablement for global technology vendors across the UK, Europe, North America, the Middle East and APAC.

I work with CEOs, CROs and enablement leaders who all have the same problem. There is a gap between what the strategy says and what actually happens on a Tuesday afternoon in front of a customer. I close that gap by working with the sellers themselves, not by writing a deck about it.

The method

I built eqai8 to help sellers put a structured selling method to work on real customer accounts. Their chosen AI guides them as they work, helping them connect what their team can offer to the customer’s priorities. The seller brings the context, judgement and relationships.

It works whether the goal is winning new customers or growing existing accounts, and whatever the team sells. Every seller works on a real account in a live session and leaves with progress on an actual opportunity.

My years in technology selling shaped it, but it isn’t an AI-adoption programme. It uses the AI your team already has, so there is nothing new to install.

eqai8 is not a framework I read about. It is the way I hunted, written down so sellers can use it every day.

The podcast

I host the AI Outcomes Podcast, where more than 31,000 subscribers watch me ask operators what AI actually changed for them rather than what it promised. Real results, not pilots and proof-of-concepts.

Those conversations are also how I stay current. The method moves because the market does.